Hiriburu is Patagonia’s most urban-focused proposal. It is presented as a responsible, conscious, and contemporary sub-brand aimed at people who live in the city without losing sight of their commitment to the planet and their environmental values. The project preserves the sustainable principles of the parent brand, but translates them into a more modern, versatile aesthetic connected to the rhythm of urban life.
The identity enhances Hiriburu’s modern character, reinforcing its sustainability message within a more urban and contemporary context.